What Leaders Can Learn from Taylor Swift

Over the past weekend, I had the incredible opportunity to experience Taylor Swift's Eras Tour movie not once, but twice! I shared this unforgettable experience over two days with distinct groups of friends, spanning three generations of professionals, business owners, and leaders, whose ages ranged from 40 - 65 (although when we left we all felt 22). For all of us, the collective sentiment was unanimous—this was undeniably the most outstanding concert we had ever witnessed, leaving us with only one regret: that we didn't have the chance to attend it in person.

During our post-movie discussion, as we basked in the "Lavender Haze," we couldn't help but marvel at Taylor Swift's remarkable talents as both a businesswoman and a leader.

The following day, I came across an INC article titled "Taylor Swift: CEO of the Year," which further underscored the impressive nature of her work. This begs the question: What valuable lessons in leadership can we glean from this millennial megastar?

Taylor Swift’s leadership can be attributed to many qualities and actions, including:

1. Authenticity: Taylor Swift is known for being authentic and genuine. She doesn't try to create a facade or hide her true self. This authenticity resonates with her fans and followers and sets a positive example for authenticity in leadership. As business leaders and HR professionals, be thoughtful about your own leadership qualities and, like Taylor, play to your strengths!
2. Resilience: Swift has faced her fair share of challenges and controversies throughout her career, but she has consistently demonstrated resilience. Her ability to bounce back from setbacks and maintain her artistic integrity is an inspiring quality for others to emulate. This is a good reminder that it is okay to be transparent with your team about setbacks—whether it is a “failed” business idea, tough year economically, etc. Send the message to your employees that you won’t “throw in the towel” and setbacks are often opportunities in disguise.
3. Empowerment: Her music often carries empowering messages, particularly for young women. She encourages self-confidence, individuality, and standing up for what you believe in. In her leadership, she fosters a sense of empowerment in her fan base and the broader community. Good leaders know that providing a sense of autonomy and empowerment to your staff is one of the most important things you can do for employee engagement.
4. Inclusivity: Taylor Swift is known for being inclusive and accepting of people from all walks of life. She has been vocal about LGBTQ+ rights and other social issues, creating a sense of belonging for a diverse range of individuals. This inclusivity sets a positive example for leaders who aim to build diverse and inclusive teams. While many companies have made strides in hiring a more diverse workforce, it is important to take the next steps to ensure the work environment is inclusive and equitable for all.
5. Innovation: She has consistently adapted to changes in the music industry, experimenting with different musical genres and exploring new ways to connect with her fans. This innovation showcases her ability to stay relevant and thrive in a rapidly changing environment. Now, more than ever, leaders should capitalize on the ever-changing work environment and advances in technology. Are you staying “relevant” with both customers and employees?
6. Philanthropy: Swift has donated significant amounts to various charitable causes. Her leadership in philanthropy shows a commitment to using her platform for the greater good and encourages others to give back. Again, this is a great reminder for companies that philanthropic efforts are often a win-win scenario!
7. Emotional Intelligence: Taylor Swift is known for her emotional intelligence, which is essential in leadership. She often writes about complex emotions and personal experiences, allowing her fans to connect with her on a deep emotional level. These days, employees expect managers to have emotional intelligence and connect on a human level. It is critical that you equip your managers with these essential skills—unlike an IQ, our EQ can be improved.
8. Artistic Excellence: Swift's consistent production of high-quality music and her dedication to her craft exemplify excellence. This dedication and pursuit of perfection set a benchmark for aspiring leaders in their respective fields. As leaders, we should incentivize our staff to take pride in their work. Remind your employees, from time to time, of the company’s core values and objectives.
9. Adaptability: Successfully transitioning from country to pop music, shows Swift’s ability to adapt. Her ability to pivot, change and grow as an artist is a valuable leadership quality, especially in industries with evolving trends. Taylor reminds leaders that sometimes the best decision is to “change course.” Just because you have done something one way for so long, does not mean there isn’t a better way. Don’t be afraid to take chances!

In conclusion, Taylor Swift's leadership qualities extend beyond her music career and make her a great leader and a positive role model for many people. As business leaders, it is incumbent upon us to continue growing and learning so we can incorporate some of these attributes into our own leadership style, driving positive change within our organizations.